At Digi Fabric, ethics are at the heart of how we work—with clients, with partners, and with each other. This Ethics Policy outlines our core principles and standards that guide our decision-making, service delivery, and interactions.
1. Honesty and Transparency
We commit to clear, honest communication in every step of our process:
- We never promise results we can’t deliver.
- We provide realistic expectations, backed by data and experience.
- We disclose any potential conflicts of interest or limitations upfront.
2. Respect for Clients and Users
We treat all clients, their users, and stakeholders with respect, regardless of size, industry, or origin.
We do not work with companies or campaigns that promote:
- Hate speech, violence, or discrimination
- Adult or illegal content
- Misleading financial products or services
- Political manipulation or misinformation
3. Data Privacy and Protection
We respect the confidentiality of all client data.
- Personal or business data is only shared with third-party services (e.g., Google, Meta) with consent and only when necessary for delivering contracted services.
- We do not sell or misuse client or user information.
4. Fairness and Integrity in Marketing
We follow ethical marketing practices:
- No use of fake followers, bots, or deceptive tactics
- No plagiarism or stolen creative content
- Clear labeling of paid or promotional content when required
5. Accountability
If we make a mistake, we own it.
We are committed to correcting errors, improving our processes, and learning from feedback.
Clients are encouraged to share concerns directly with our team for immediate resolution.
6. Inclusivity
We believe digital marketing should represent and empower diverse voices.
We aim to build inclusive content and campaigns that reflect the values of equity and accessibility.
7. Continuous Ethical Learning
Our team regularly reviews industry best practices and legal standards across Armenia, the EU, and international markets to ensure compliance with evolving digital regulations and ethical norms.